Because of the “World financial crisis”, it’s really hard to start business. In most cases people are not rich enough to buy for example hobby parts, new high-end electronic, expensive clothes or perfumes, etc. So in my opinion it’s better to start business with product, that is necessary for everybody. New tasty food, new drink, new hygienic tool or something like that. But on the other side it’s much better to have no competitors on market and sell something unique, extraordinary, something new. And thanks to watching the TV show “D day” every week I know about a unique product called “ Mobile milk warmer”.