The rules of the economic development game have changed. Companies were the force behind the old game. Cities and suburbs gauged their status by the number of corporate headquarters within their borders. Economic developers used financial and other incentives to lure companies to their communities. Now, however, people are the center of the action. High human capital individuals—or as we like to call them, talent—are the key to success in this new era of economic growth. Their ideas and creativity are the most important ingredients in the economic success of a firm or region. Firms have always located near their key factors of production. In the past, companies located near raw materials, good transportation, or low costs. So, it is not surprising that firms in today’s knowledge-based economy are increasingly making location decisions based on where the talent pool is located.