Projekt: Competing on Creativity: Placing Ontario’s Cities in North American Context

Creativity has replaced raw materials or natural harbours as the crucial wellspring of
economic growth. To be successful in this emerging creative age, regions must develop,
attract and retain talented and creative people who generate innovations, develop technologyintensive
industries and power economic growth. Such talented people are not spread equally
across nations or places, but tend to concentrate within particular city-regions. The most
successful city-regions are the ones that have a social environment that is open to creativity
and diversity of all sorts. The ability to attract creative people in arts and culture fields and to
be open to diverse groups of people of different ethnic, racial and lifestyle groups provides
distinct advantages to regions in generating innovations, growing and attracting hightechnology
industries, and spurring economic growth