Poznámky: Marketing v anglickém jazyku
Skrýt detaily | Oblíbený- Kvalita:83,9 %
- Typ:Poznámky
- Univerzita:Vysoká škola ekonomická v Praze
- Fakulta:Fakulta managementu
- Kategorie:Ekonomika
- Podkategorie:Marketing
- Předmět:Marketing
- Autor:petr.cerny
- Ročník:1. ročník
- Rozsah A4:19 strán
- Zobrazeno:776 x
- Stažené:0 x
- Velikost:0,3 MB
- Formát a přípona:MS Office Word (.docx)
- Jazyk:anglický
- ID projektu:5752
- Poslední úprava:18.05.2015
Introduction to Marketing
- Process of determining the needs and wants of consumers and being able to deliver products that satisfy those needs and wants.
- Bridge from the producer to the customer.
EVOLUTION OF THE MARKETING CONCEPT
• 1850-1915 - Product orientation
• 1915-1960 - Sales orientation (personal selling, ads, distribution)
• 1960+ - Market orientation (researching and responding to customer needs)
MARKETING MIX (4P -> 4C)
1. Product - Customer Satisfaction
2. Price - Costs
3. Place - Channels
4. Promotion - Competition
COMMUNICATION MIX
1. Advertising
2. Sales promotion
3. Personal selling
4. Public relations
5. Direct marketing
- Process of determining the needs and wants of consumers and being able to deliver products that satisfy those needs and wants.
- Bridge from the producer to the customer.
EVOLUTION OF THE MARKETING CONCEPT
• 1850-1915 - Product orientation
• 1915-1960 - Sales orientation (personal selling, ads, distribution)
• 1960+ - Market orientation (researching and responding to customer needs)
MARKETING MIX (4P -> 4C)
1. Product - Customer Satisfaction
2. Price - Costs
3. Place - Channels
4. Promotion - Competition
COMMUNICATION MIX
1. Advertising
2. Sales promotion
3. Personal selling
4. Public relations
5. Direct marketing